A Fresh Identity for Indian Creek Foundation’s 50th Anniversary

In 2025, Indian Creek Foundation marks a major milestone—50 years of supporting individuals with intellectual and developmental disabilities and their families. To honor this legacy while stepping boldly into the future, the organization undertook a full rebranding effort. I was honored to help lead the visual transformation—designing a new logo and a suite of graphic design materials that reflect both their compassionate roots and forward-thinking mission.

A New Look for a New Chapter

The goal was clear: create a brand that felt modern, welcoming, and strong—a logo that represents connection, care, and the individuality of every person served.

The final mark features two open hands cradling a heart, symbolizing support, dignity, and love at the core of Indian Creek’s mission. A vibrant, multicolor palette—including soft red, light blue, orange, purple, and pink—adds energy and warmth, while the clean, rounded typography keeps the look grounded and approachable.

It’s a brand that feels both personal and professional—a reflection of the people behind the services and the lives they impact every day.

50th Anniversary Design Support

In addition to the rebrand, I helped develop a full anniversary graphic suite to support Indian Creek’s celebration and campaign throughout 2025. This included:

• 50th Anniversary Lockup (logo variation)

• Save the Date graphics and email banners

• Then & Now social media templates for sharing archival photos and milestones

• Animated logo reveal

• Trivia and celebration posts for year-long storytelling

• Print-ready assets for banners, signage, postcards, and donor materials

A Foundation for the Future

This rebranding effort isn't just about a new logo—it's about creating visual tools that help Indian Creek tell its story with clarity and heart. It’s about honoring the past while creating space for growth, recognition, and innovation moving forward.

With a fresh, flexible visual identity in place, Indian Creek Foundation is well-positioned to expand its reach, celebrate its impact, and continue providing exceptional care and support in the years to come.

Want to reintroduce your organization with clarity and confidence?

Whether you're preparing for a milestone, a campaign, or simply a fresh start—I'm here to help you develop visual branding that reflects who you are and where you're going.

Contact me: hello@elizabethpeitzman.com
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