Designing a Digital Presence for Telford Happenings

Posted on June 20, 2025

Designing a Digital Presence for Telford Happenings

Over the past year, I’ve had the pleasure of supporting Telford Happenings through a full creative refresh—from growing their social media presence to redesigning their website and developing event marketing materials that better serve the community.

Telford Happenings is a local initiative focused on building connections through seasonal events, live music, and family-friendly experiences in Telford, PA. With a growing calendar and more local engagement than ever, it became clear the organization needed a digital home—and a visual strategy—that could keep up with its momentum.

A More Connected Digital Presence

When I came on board, one of the first things I focused on was expanding and streamlining Telford Happenings’ online presence. What started as a Facebook page has grown into a multi-channel digital strategy that includes:

Instagram for visual storytelling and real-time event updates
LinkedIn to connect with partners, sponsors, and local business leaders
Google Business Profile to help visitors find updated hours, location info, and links
Facebook as the hub for community engagement and event sharing

Each platform now has consistent branding, clearer messaging, and a rhythm of content that helps keep the community informed, involved, and excited for what’s next.

A Website That Works for the Community

TelfordHappenings.com got a full redesign—starting with a more intuitive layout and fresh, mobile-friendly visuals. I created:

Dedicated pages for each signature event, including updated maps, vendor lists, entertainment schedules, and key info
A Live Music & Entertainment page so guests can easily find performances across all events
A Vendor Spotlight section, featuring local makers and small businesses
Easy navigation, bold calls-to-action, and a flexible backend for quick updates throughout the year

The new site not only looks better—it works better. It's easier for community members to find what they need, whether they’re looking to register as a vendor, catch a concert, or volunteer.

Graphic Design Support

I also provide ongoing design services for Telford Happenings, including:

Event flyers and signage
Social media graphics and reels
Print materials for vendor outreach and sponsorship
Branded templates to maintain a consistent look across platforms

Results at a Glance:

Doubled social media following across all platforms
Streamlined vendor registration and event promotion
Increased visibility for local businesses and performers
Created a consistent and engaging brand identity, online and in print

Working with Telford Happenings has been a great example of how thoughtful design and strategy can strengthen local engagement. When your community can find, follow, and connect with your events easily, everyone wins.