Designing Impact – The “Serve Every ONE” Campaign

Client: Indian Creek Foundation
Project: Non-Profit Fundraising Campaign Creative Suite
Contributors:
– Copywriting: Leah O’Leary, Sculpted Editorial
– Design & Graphics: Elizabeth Peitzman Design
Services Provided: Logo Design, Web Design, Campaign Brochure, Print Materials, Social Media Graphics
Launch: 2024
URL: serveeveryone.org

Overview

In 2024, Indian Creek Foundation launched Serve Every ONE, a $2 million capital campaign with a bold and compassionate vision: to enhance care for individuals with Intellectual/ Developmental Disabilities or Autism, elevate their status as an employer of choice, and ensure long-term sustainability of their programs and facilities.

The campaign needed a unified creative approach that could communicate complex ideas clearly, connect emotionally with donors, and reinforce Indian Creek’s 50-year reputation for compassionate care. That’s where our collaborative team came in pairing powerful, heart-centered messaging by Leah O’Leary of Sculpted Editorial with a thoughtful and vibrant visual identity by Elizabeth Peitzman Design.

Brand Identity & Logo Design

The visual brand, created by Elizabeth Peitzman, centered around the image of an open hand holding a heart — an immediate and recognizable symbol of support, compassion, and inclusivity. The logo’s color palette — red, deep red, purple, and blue — evokes warmth, optimism, and the diverse community Indian Creek serves. Clean, modern typography adds a sense of professionalism and accessibility.

This identity was extended across all campaign elements, ensuring that every touchpoint, from a printed brochure to a digital donation screen, felt connected, trustworthy, and mission-driven.

Campaign Messaging by Sculpted Editorial

Leah O’Leary provided all campaign copywriting, crafting messaging that was both emotionally resonant and strategically effective. Her work included:

• Taglines and key messaging for campaign pillars

• Full website copy

• Donor-focused impact stories

• Campaign brochure text

• Email and social media content

• Internal language guidelines to ensure consistency across departments

Leah’s writing helped clarify complex funding goals, contextualize the impact of services, and speak directly to prospective donors in a voice that felt warm, trustworthy, and hopeful.

Web Design: serveeveryone.org

Elizabeth Peitzman designed a responsive, user-friendly campaign website that serves as the campaign’s storytelling hub and donation portal. Key features include:

• Clear Breakdown of the Campaign Outcomes with icons and simple language

• Calls-to-action integrated throughout the site to drive engagement

• Impact Stories written by Leah and visually supported by Elizabeth’s graphics

• Accessible Layout optimized for all devices

• Seamless Donation Experience with external giving integration

Serve Every One web design by Elizabeth Peitzman

Print Materials

The campaign included a full suite of print assets including:

• A 12-page Campaign Brochure case statement

• Donor Leave-Behinds like overview one-sheets and mini info cards

• Event Collateral such as signage, banners, merchandise, and postcards

• Infographics that illustrated campaign goals and financial breakdowns

Each printed piece was designed to be emotionally compelling and easy to understand, supporting in-person donor meetings and community events.

Serve Every One Case Statement by Elizabeth Peitzman

Social Media Graphics

To help Indian Creek build awareness and sustain campaign momentum online, Elizabeth created a branded library of social media assets, including:

• Launch countdown and teaser graphics

• Animated logo reveal

• Outcome highlights and testimonial graphics

• Donor appreciation templates

• 50th Anniversary tie-in visuals

Leah aligned copywriting for post content that reinforced campaign goals and reflected the Foundation’s tone and values.

Campaign Outcomes

The campaign is centered around three long-term outcomes:

1. Exceptional Care
   Expand facilities and services to enhance care for individuals with Intellectual/Developmental Disabilities or Autism.

2. Employer of Choice
   Strengthen recruitment, retention, and staff development to maintain a thriving workforce in behavioral health and human services.

3. Sustainable Funding
   Raise $2 million to ensure consistent investment in staff, facilities, and programming at the highest standards of care.

The Result

Through a deeply collaborative process, Serve Every ONE launched as a campaign that feels as meaningful as the mission behind it. Together, Leah and Elizabeth helped Indian Creek Foundation translate complex goals into clear, beautiful, and effective tools for engagement—from first impression to final donation.

This partnership stands as a testament to the power of aligned messaging and design—when copy and visuals work hand-in-hand, it becomes easier for an organization to speak from the heart and move people to action.

Need a campaign that communicates with clarity and heart?
Let’s bring your mission to life with strategy-led storytelling and design.
📩 hello@elizabethpeitzman.com | ✍️ leah@sculptededitorial.com