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Marketing Portfolio
Where creative storytelling meets data-driven strategy to create meaningful impact.
Contact: hello@elizabethpeitzman.com
Serve Every One Capital Campaign
Objective: Support a milestone 50th anniversary capital campaign with a unified digital communications strategy that strengthened brand presence and helped drive fundraising success.
Strategy:
- Developed cohesive campaign branding across web, social, and print platforms to ensure consistency in messaging and visual identity.
- Crafted digital assets, event collateral, and storytelling content that elevated individual impact stories.
Results: Successful completion of the $2 million campaign goal while sustaining strong website engagement, recently showing 2,698 sessions and 4,218 pageviews.
Skills: Brand design, multi-channel content development, strategic storytelling, campaign coordination, web content strategy, collaboration with internal stakeholders.
Souderton Connects Campaign
Objective: Increase awareness of Souderton as a destination and support economic impact for local businesses through a rebrand and integrated marketing campaign.
Strategy:
- Led organizational rebrand and launched a redesigned website structure optimized for business listings, attraction pages, and community resources.
- Executed an organic content strategy across social platforms and web to drive visitation both in person and online.
Results: Achieved significant organic growth, including a 92% year-over-year increase in organic search traffic and a 53% increase in website users, while maintaining engagement without reliance on paid advertising.
Skills: Brand strategy, web design, SEO-informed content planning, organic social media growth - Facebook, Instagram, analytics tracking, community engagement storytelling - spotlights, ribbon cuttings, blog.
Telford Happenings Campaign
Objective: Revitalize a declining event series by strengthening its digital presence and improving audience engagement through coordinated web and social strategy.
Strategy:
- Redesigned the organization’s website with dedicated pages for each event, vendor listings, and entertainment schedules to improve user experience and visibility.
- Implemented a consistent organic social media strategy across Facebook and Instagram to build visibility and narrative engagement leading up to major events.
Results: Increased organic social reach dramatically, including growing Facebook impressions from under 1,000 to over 206,000 and growing followers by 400+ over one year, ultimately supporting renewed community interest in events previously considered for cancellation.
Skills Demonstrated: Website optimization, organic social media strategy, engagement analytics, digital campaign planning, audience narrative development.
Clients
Projects
A Fresh Identity for Indian Creek Foundation’s 50th Anniversary
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This rebranding effort isn't just about a new logo. It's about creating visual tools that help Indian Creek tell its story with clarity and heart. It’s about honoring the past while creating space for growth, recognition, and innovation moving forward.
With a fresh, flexible visual identity in place, Indian Creek Foundation is well-positioned to expand its reach, celebrate its impact, and continue providing exceptional care and support in the years to come.
Designing a Digital Presence for Telford Happenings
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Working with Telford Happenings has been a great example of how thoughtful design and strategy can strengthen local engagement. When your community can find, follow, and connect with your events easily, everyone wins.
Designing Impact – The “Serve Every ONE” Campaign
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Through a deeply collaborative process, Serve Every ONE launched as a campaign that feels as meaningful as the mission behind it. Elizabeth Peitzman helped Indian Creek Foundation translate complex goals into clear, beautiful, and effective tools for engagement from first impression to final donation.
When copy and visuals work hand-in-hand, it becomes easier for an organization to speak from the heart and move people to action.
A Community Hub for Souderton Connects
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Souderton Connects website designed to more effectively promote downtown businesses, build community engagement, and support local economic development efforts. It has become a central tool in the BID’s mission to foster a thriving, walkable, and connected town center.